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3 methods to integrate 3D and augmented reality in customer service

In the context of sales, 3D and augmented reality (AR) are frequently discussed. This is not surprising because it has been demonstrated that technology like this increase conversions and decrease returns by allowing customers to see things before making a buy. However, teams outside of sales and marketing can also gain from 3D and AR. Additionally, several companies are enhancing their customer care with 3D and augmented reality experiences.

1. Highlighting qualities of a product

Even though more people than ever before shop online, many consumers continue to worry that the things they purchase online won't match the product descriptions or images.

Nearly one in two customers claim that one of the main reasons they detest internet shopping is that they can't physically view the things.

Brands may showcase product characteristics and raise client confidence by utilizing 3D/AR.

2. Product guides

Companies whose products come with manuals for use can swap them out for augmented reality overlays that show users how to operate a device in a more user-friendly manner.

Research demonstrates:

One-fifth of respondents in the UK believe that having to read a device manual is the worst aspect of purchasing a technology.

Almost half of Americans feel reading instructions is "boring."

Therefore, it makes sense that many buyers search YouTube for information rather than reading a manufacturer's manual. One in two YouTube users claim to watch videos to learn new skills.

3. Notifying or fixing product problems

AR overlays can be used by brands to simplify product repairs.

Customers can overlay 3D and augmented reality tutorials on things to see what might have gone wrong and how to remedy it, for instance. According to studies, about 7 out of 10 clients would prefer to resolve problems on their own.

Dell released an augmented reality (AR) software in 2022 that gives users step-by-step instructions on how to swap out common parts in their computers. For more than 100 Dell PCs and servers, Dell AR Assistant Guides are currently offered in seven different languages.

Getting started with 3D and augmented reality in customer service

Whether you want to enhance customer service through 3D or augmented reality, you must first create 3D models of your product inventory. You can create augmented reality (AR) visualisation experiences once you have your 3D models.

Although neither task is challenging, having an experienced partner at your side will help to ensure the success of your endeavor.

KatriSoft has years of expertise developing 3D and augmented reality (AR) experiences.

To discuss how we can use 3D/AR to advance your customer service, get in touch with us right away.

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